Here’s a bit more background on the project from animation blog Cartoon Brew.
“We thought Oregon deserved better than just another travel ad,” said Wieden+Kennedy agency art director Nick Stokes. “So we turned to animation to try and capture its magic. We’re very proud of the work, and I’m honored to represent my home state in such a unique way.”
The spot depicts popular outdoor activities in Oregon like mountain biking the North Umpqua Trail, swimming at Trillium Lake, and hot air ballooning over Willamette Valley wine country.
Animation was produced by Psyop and Sun Creature Studio, with an original score performed by the Oregon Symphony.
Here is a side-by-side set of photos showing the settings that inspired the various scenes in the campaign.
A few weeks ago 50 members of the Oregon Symphony played a recording session at Arlene Schnitzer Concert Hall. It was for a new series of spots for Travel Oregon, a campaign titled “Only Slightly Exaggerated”. It’s a whimsical and
Disney-esque Anime-inspired portrait of Oregon’s natural splendor, and it sounds pretty good, too. The score was composed by James Dooley and orchestrated by Tim Davies.
I come up with these ‘random musings’ posts every now and then. What do they mean? Mostly they mean that I’m thinking about what I’m doing in a new way and becoming more engaged in my music making. Or I am just bored and want to write something. Take your pick.
This week we’ve been rehearsing a wonderful (if very traditional) program of Glanert, Mozart, and Brahms with a stellar young violinist (Benjamin Beilman) and excellent guest conductor (David Danzmayr). So, some observations relating to the rehearsal period and first two concerts. Tickets here.
- Mozart is really, really hard to play. Don’t let anyone tell you otherwise. If they do, immediately discount any of their other opinions as completely worthless. Part of the difficulty, as I see it, is that Mozart’s writing is so perfectly symmetrical and logical. One’s phrasing and musicianship must be equally as impeccable to pull off a performance better than merely solid. Beilman really has the goods here. Lustrous tone, beautifully in tune, interesting ideas.
- It’s been just under five years since we last played Brahms’ First Symphony, and I’m struck by a number of things. First, our woodwinds, playing as a choir as they must often do in the works of Brahms, are simply phenomenal. Such blend and unanimity of phrasing! And their solo work is also good – Martha Long in her big solo in the last movement, Martin Hebert in his leaping, yet sinuous solo in the first movement, John Cox with the gorgeous alphorn call in the last movement. And our brass in their chorale, etc. Deep bench and more than a few star players. We’re so lucky here.
- There is little as terrifying as the pizzicato entrance and accelerando in the last movement introduction. So much can go so wrong and be so audible to everyone! But when it comes off well, it’s electrifying!
- In the string chorale (reminiscent of Beethoven’s 9th finale) in the last movement, there is nothing better than playing the descending counter line in the violas. Especially when the section is allowed to really play. So much fun!
Those are my musings for today. Hope to see you at one of our concerts!
The past two evenings I performed on a Third Angle New Music studio series concert called “A Family Affair”. It was a concert centered around one of my colleagues in the ensemble (and in the Oregon Symphony), cellist Marilyn De Oliveira. Marilyn is quite a remarkable human being. She is one of the few people I know who is almost relentlessly positive in her outlook, regardless of what is happening both inside her life and in the outside world. She describes herself – somewhat ruefully – as a pollyanna. She is also, perhaps because of this worldview, a tremendous advocate for music to everyone. She, as she put it at a Q&A session last night, was brought up with the view that music has an incredible capacity to bring joy to every single person who encounters it. She is, quite honestly, a musical evangelical. And she’s one of those advocates who doesn’t tell you why music is good for you, she just, by her way of being and inhabiting the music, makes you also want to hear more, do more, maybe even learn more about music.
It’s so admirable, what Marilyn embodies. The audience at the concerts this week were also completely rapt in their attention to what Marilyn and her band of friends and family presented. It’s a rare thing, to be on the receiving end of that sort of audience focus. There really was a give and take that one always hopes for, but seldom gets in larger scale performances in the concert hall. For chamber musicians it’s more common to encounter, but these shows were at a level of interchange between audience and musicians that was way up in the 99th percentile. I’ll close by saying a heartfelt thank you to Marilyn for her musical kinship and friendship these past few years, and for inviting me to perform with her this week. It was a career highlight for me.
CAROLINE SHAW | limestone & felt (2012)
JOHN TAVENER | Akhmatova Songs (1993)
ANDY AKIHO | 21 (2009)
SVANTE HENRYSON | Off Pist (1996)
KENJI BUNCH | Adventure Awaits (2017)
Commissioned with support from The Collins Foundation
GIOVANNI SOLLIMA | Lamentatio (1998)
Marilyn de Oliveira, cello
Edlyn de Oliveira, soprano
Trevor Fitzpatrick, cello
Charles Noble, viola
Michael Roberts, percussion
James Shields, clarinet