From Ron Spiegelman at Sticks and Drones:
One of our catch cries is “ticket sales only account for a 33% of our income”, we use that day in day out but what I learned at the conference is almost everyone else in the fundraising world has to raise 100% of their income. They only wish they could count on that third! It turns out that they have something very powerful though which translates into success, and that is the power of emotion in fundraising and an up to date and progressive approach. The arts are good at emotion and being progressive on stage, and we think that it is enough to sell itself. Quite clearly it isn’t, we need it off stage also which was the overriding message at the conference.