{"id":622,"date":"2007-12-28T13:44:42","date_gmt":"2007-12-28T21:44:42","guid":{"rendered":"http:\/\/www.nobleviola.com\/wordpress\/2007\/12\/28\/audiences-pendulum-keeps-swinging\/"},"modified":"2013-02-07T18:27:20","modified_gmt":"2013-02-08T02:27:20","slug":"audiences-pendulum-keeps-swinging","status":"publish","type":"post","link":"https:\/\/www.nobleviola.com\/wordpress\/2007\/12\/28\/audiences-pendulum-keeps-swinging\/","title":{"rendered":"audiences pendulum keeps swinging"},"content":{"rendered":"

John Terauds, the classical music critic for the Toronto Star, writes in a recent column<\/a> that younger audiences are turned off by crossover efforts, and just want the “straight stuff”.<\/p>\n

If young people weren’t interested in classical music, even $5 would not get them through the door.<\/p>\n

My epiphany of 2007 came at an all-Gershwin pops concert this fall. It played to a half-capacity house made up largely of seniors.<\/p>\n

It became clear that the TSO’s younger fans want pure classical, not crossover offerings.<\/p>\n

“I would agree with you that many tsoundcheck patrons are often quite serious about their music,” answered “Tess” to a posting I left on the tsoundcheck forum. “When I was at U of T, I noticed a lot of students getting really excited about the big programs \u00e2\u20ac\u201c Mahler, Shostakovich, Bruckner, etc. In general, the tsoundcheck trend does tend towards the masterworks concerts,” she added.<\/p><\/blockquote>\n

I won’t argue with that, except to say that something has happened over the last four decades or so – orchestras are having problems drawing audiences, donations and funding. If just playing straight ahead classical concerts was what everyone wanted all along, why did we end up wherever we are right now? (And I say “wherever we are” because depending upon who you read, classical music is either entering a new golden age or the last nail is being pounded into its coffin.)<\/p>\n","protected":false},"excerpt":{"rendered":"

John Terauds, the classical music critic for the Toronto Star, writes in a recent column that younger audiences are turned off by crossover efforts, and just want the “straight stuff”.<\/p>\n","protected":false},"author":303,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[148,115,2],"tags":[67,120,117,76,3669,55],"class_list":["post-622","post","type-post","status-publish","format-standard","hentry","category-appreciations","category-music","category-the-orchestra-world","tag-classical","tag-classical-music","tag-critic","tag-funding","tag-music","tag-orchestra"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pa8kC-a2","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":513,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/11\/03\/how-not-to-fix-the-oregon-symphony\/","url_meta":{"origin":622,"position":0},"title":"how not to fix the Oregon Symphony","author":"Charles Noble","date":"November 3, 2007","format":false,"excerpt":"Over the last two years, the coverage of the the Oregon Symphony in the local press has become more sporadic, and when it does happen, much more pessimistic, and maybe a little bit cynical. First, an outline of what constitutes the press in Portland, Oregon, for those of you who\u2026","rel":"","context":"In "appreciation"","block_context":{"text":"appreciation","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/appreciations\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":889,"url":"https:\/\/www.nobleviola.com\/wordpress\/2008\/03\/28\/classical-conflict\/","url_meta":{"origin":622,"position":1},"title":"classical conflict","author":"Charles Noble","date":"March 28, 2008","format":false,"excerpt":"I just perused a recent article about the Florida Orchestra and some highly-publicized comments from subscribers about the contemporary programming that is being done by music director Stefan Sanderling. I understand that some patrons don't care for hearing anything written after 1870 or so. Fine. But why do they complain\u2026","rel":"","context":"In "appreciation"","block_context":{"text":"appreciation","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/appreciations\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":439,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/09\/20\/tenure-troubles-in-philly\/","url_meta":{"origin":622,"position":2},"title":"tenure troubles in philly","author":"Charles Noble","date":"September 20, 2007","format":false,"excerpt":"As I noted when Ellen DePaquale resigned in protest from the Cleveland Orchestra last year, when internal orchestral machinations make the media, you know that something major has gone on behind the scenes. Philadelphia Inquirer classical music critic Peter Dobrin writes in his blog about the grievance process filed by\u2026","rel":"","context":"In "the orchestra world"","block_context":{"text":"the orchestra world","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/the-orchestra-world\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":422,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/08\/24\/back-to-school-quiz\/","url_meta":{"origin":622,"position":3},"title":"back to school quiz","author":"Charles Noble","date":"August 24, 2007","format":false,"excerpt":"Soho the Dog has posted his back to school classical music quiz, which I'll reproduce here (and give my own answers).\u00c2\u00a0 Remember, there's no such thing as a dumb answer, just a dumb person! 1. What's the best quotation of a piece of music within another piece of music? Beethoven's\u2026","rel":"","context":"In "the orchestra world"","block_context":{"text":"the orchestra world","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/the-orchestra-world\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":505,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/10\/29\/playing-catch-up\/","url_meta":{"origin":622,"position":4},"title":"playing catch up","author":"Charles Noble","date":"October 29, 2007","format":false,"excerpt":"Just catching up on some classical news from last week, concerning the conductor Yakov Kreizberg, who has never failed to wow audiences, critics and musicians alike when he appears as a guest conductor with the OSO. 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