{"id":524,"date":"2007-11-08T19:16:23","date_gmt":"2007-11-09T02:16:23","guid":{"rendered":"http:\/\/www.nobleviola.com\/wordpress\/2007\/11\/08\/jim-palermo-on-growing-audiences\/"},"modified":"2013-02-07T18:20:16","modified_gmt":"2013-02-08T02:20:16","slug":"jim-palermo-on-growing-audiences","status":"publish","type":"post","link":"https:\/\/www.nobleviola.com\/wordpress\/2007\/11\/08\/jim-palermo-on-growing-audiences\/","title":{"rendered":"jim palermo on growing audiences"},"content":{"rendered":"

Just caught this article<\/a> by Grant Park Music Festiva<\/a>l Artistic and General Director Jim Palermo at the excellent Chicago Classical Music blog (maybe Portland should have one of these…hint, hint) concerning finding and nurturing audiences for classical music.<\/p>\n

These paragraphs are what I see as the crux of the matter (emphases mine):<\/p>\n

The good news as reported by Stager is that overall, repertory is more important than guest artists. That\u00e2\u20ac\u2122s good news because guest artist fees, especially for the big names, have skyrocketed past our ability to recoup them at the box office. Stager says the best selling concerts are those that match a big name with a mega popular piece<\/strong>. Yes, Perlman playing the Tchaikovsky Concerto will pack \u00e2\u20ac\u02dcem in. <\/p>\n

I always wonder at badly attended concerts why the marketing didn\u00e2\u20ac\u2122t work. Then, I realize at all Mozart concerts or when people cram the aisles to hear Boler\u00c3\u00b3 that audiences are shrewd, selective consumers. People know what they like and act accordingly. Never underestimate the intelligence of your audience<\/strong>. <\/p>\n

Here\u00e2\u20ac\u2122s also what I find hopeful: Stager says that \u00e2\u20ac\u0153an institution\u00e2\u20ac\u2122s unwavering will to present interesting programs \u00e2\u20ac\u201c not simply popular ones\u00e2\u20ac\u009d builds audiences over time<\/strong>. Great, so we can have our cake and eat it, too, that is, if we do everything else right. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Just caught this article by Grant Park Music Festival Artistic and General Director Jim Palermo at the excellent Chicago Classical Music blog (maybe Portland should have one of these…hint, hint) concerning finding and nurturing audiences for classical music. These paragraphs are what I see as the crux of the matter (emphases mine): The good news […]<\/p>\n","protected":false},"author":303,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[115,2],"tags":[67,3662],"class_list":["post-524","post","type-post","status-publish","format-standard","hentry","category-music","category-the-orchestra-world","tag-classical","tag-portland"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pa8kC-8s","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":516,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/11\/06\/oso-president-responds-to-crosscut-article\/","url_meta":{"origin":524,"position":0},"title":"OSO president responds to Crosscut article","author":"Charles Noble","date":"November 6, 2007","format":false,"excerpt":"[This was forwarded to me by OSO president Elaine Calder - a truncated version will be published at Crosscut.com.] Response to: \u00e2\u20ac\u0153Can Anybody fix the Oregon Symphony?\u00e2\u20ac\u009d Stephen Marc Beaudoin Crosscut Seattle Friday, November 2nd, 2007 Of course it will take more than an endorsement from Thomas Lauderdale to fix\u2026","rel":"","context":"In "appreciation"","block_context":{"text":"appreciation","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/appreciations\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":931,"url":"https:\/\/www.nobleviola.com\/wordpress\/2008\/04\/17\/wordless-music-in-pdx\/","url_meta":{"origin":524,"position":1},"title":"wordless music in pdx","author":"Charles Noble","date":"April 17, 2008","format":false,"excerpt":"Wordless Music, a group that promotes cross-pollination amongst popular and classical music genres (to put it rather grotesquely) is presenting two concerts in Portland this week, on Thursday (tonight) the 17th and Friday the 18th of April, with the Friday concert featuring the Portland contemporary music ensemble Third Angle. Here\u2026","rel":"","context":"In "chamber music"","block_context":{"text":"chamber music","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/chamber-music\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":622,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/12\/28\/audiences-pendulum-keeps-swinging\/","url_meta":{"origin":524,"position":2},"title":"audiences pendulum keeps swinging","author":"Charles Noble","date":"December 28, 2007","format":false,"excerpt":"John Terauds, the classical music critic for the Toronto Star, writes in a recent column that younger audiences are turned off by crossover efforts, and just want the \"straight stuff\". If young people weren't interested in classical music, even $5 would not get them through the door. My epiphany of\u2026","rel":"","context":"In "appreciation"","block_context":{"text":"appreciation","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/appreciations\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":393,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/07\/18\/denk-thinks-portland-listens\/","url_meta":{"origin":524,"position":3},"title":"denk thinks, portland listens","author":"Charles Noble","date":"July 18, 2007","format":false,"excerpt":"One of my favorite music bloggers, the pianist Jeremy Denk, made quite a splash at the Portland International Piano Festival this past weekend - click here for a complete review by Oregonian classical music critic David Stabler. Here's the lead-in: Many piano concerts are like trips to the shopping mall:\u2026","rel":"","context":"In "the orchestra world"","block_context":{"text":"the orchestra world","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/the-orchestra-world\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.nobleviola.com\/wordpress\/wp-content\/uploads\/2007\/07\/12481484_82a5ceb2f7_m.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4709,"url":"https:\/\/www.nobleviola.com\/wordpress\/2010\/05\/31\/summer-music-in-portland\/","url_meta":{"origin":524,"position":4},"title":"summer music in portland","author":"Charles Noble","date":"May 31, 2010","format":false,"excerpt":"Now that the symphony's season is over, there's no reason to despair!\u00a0 No, in fact, there are many reasons to be happy, for there are myriad opportunities to hear live classical music nearly all summer long here in Portland and surrounding areas. Starting in just a couple of weeks is\u2026","rel":"","context":"In "summer festivals"","block_context":{"text":"summer festivals","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/summer-festivals\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.nobleviola.com\/wordpress\/wp-content\/uploads\/2010\/05\/astoriamusicfestival-400x55.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":599,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/12\/18\/oso-posts-improved-numbers\/","url_meta":{"origin":524,"position":5},"title":"OSO posts improved numbers","author":"Charles Noble","date":"December 18, 2007","format":false,"excerpt":"I just received a press release from the Oregon Symphony outlining improved ticket sales (up only slightly from last year, but with six fewer concerts (36 vs. 39) presented it represents greater attendance per concert). Read the complete release below. (PORTLAND, Ore.) \u00e2\u20ac\u201c The Oregon Symphony closed out the first\u2026","rel":"","context":"In "music"","block_context":{"text":"music","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/posts\/524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/users\/303"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/comments?post=524"}],"version-history":[{"count":0,"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/posts\/524\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/media?parent=524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/categories?post=524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/tags?post=524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}