{"id":132,"date":"2006-12-04T17:03:07","date_gmt":"2006-12-05T01:03:07","guid":{"rendered":"http:\/\/www.nobleviola.com\/wordpress\/?p=132"},"modified":"2013-02-07T17:54:45","modified_gmt":"2013-02-08T01:54:45","slug":"the-value-of-radio","status":"publish","type":"post","link":"https:\/\/www.nobleviola.com\/wordpress\/2006\/12\/04\/the-value-of-radio\/","title":{"rendered":"the value of radio"},"content":{"rendered":"

\"knight.jpg\"<\/a><\/p>\n

I was perusing the 2002 Audience Insight<\/a> study (presented by the John S. and James L. Knight Foundation<\/a>) on orchestral audience segmentation when I found this paragraph (which was used as a pull-quote in large type on the first page of the study findings). It makes the pulling of the plug on Oregon Symphony radio broadcasts and broadcast-quality archival recordings seem all the more a move that was made in desperation and very much requires revisiting by all members and stakeholders in the symphony family (emphasis mine):<\/p>\n

Radio is the dominant mode of consumption of classical music, followed by recordings and then live concerts. Six in 10 orchestra ticket buyers listen to classical music on the radio daily or several times a week. The typical orchestra subscriber owns 105 records, tapes and CDs, compared to 63 for single-ticket buyers. While some consumers think of classical radio programming as a substitute for live concerts (particularly those with modest levels of knowledge about classical music), most do not. Generally, classical consumers sustain and enhance their interest in the art form through radio and recordings<\/strong><\/em>.<\/p><\/blockquote>\n

You can download a complete copy of this report here<\/a> (Adobe Reader required).<\/p>\n","protected":false},"excerpt":{"rendered":"

I was perusing the 2002 Audience Insight study (presented by the John S. and James L. Knight Foundation) on orchestral audience segmentation when I found this paragraph (which was used as a pull-quote in large type on the first page of the study findings). It makes the pulling of the plug on Oregon Symphony radio […]<\/p>\n","protected":false},"author":303,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[67,55,3666,62,3656,3660],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-the-orchestra-world","tag-classical","tag-orchestra","tag-oregon","tag-symphony","tag-the-orchestra-world","tag-viola"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pa8kC-28","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3264,"url":"https:\/\/www.nobleviola.com\/wordpress\/2009\/10\/15\/heat-up-cool-down\/","url_meta":{"origin":132,"position":0},"title":"heat up, cool down","author":"Charles Noble","date":"October 15, 2009","format":false,"excerpt":"This is the time of year where a curious shift happens: the classical music season heats up, while the weather outside cools down. \u00a0This post in just going to be a hodge-podge of random thoughts, truly full of daily observations, rather than what is usually posted here (not sure what\u2026","rel":"","context":"In "recordings"","block_context":{"text":"recordings","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/recordings-music\/"},"img":{"alt_text":"","src":"http:\/\/www.nobleviola.com\/wordpress\/wp-content\/uploads\/2009\/10\/ir?t=dailyobservat-20&l=ur2&o=1","width":350,"height":200},"classes":[]},{"id":453,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/10\/03\/new-feature-oso-imixes\/","url_meta":{"origin":132,"position":1},"title":"new feature – OSO iMixes","author":"Charles Noble","date":"October 3, 2007","format":false,"excerpt":"This year I've decided to add a new feature to the blog for Oregon Symphony concertgoers: the iMix. An iMix is a published playlist of songs from iTunes gathered into a central location. For each Classical series concert, I'll be publishing a iMix of the works on the program, all\u2026","rel":"","context":"In "iMix"","block_context":{"text":"iMix","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/imix\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.nobleviola.com\/wordpress\/wp-content\/uploads\/2007\/10\/spacer.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":475,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/10\/11\/oso-classical-series-b-concert-1\/","url_meta":{"origin":132,"position":2},"title":"OSO Classical Series B – Concert 1","author":"Charles Noble","date":"October 11, 2007","format":false,"excerpt":"This got buried amidst all of the intervening news of last week, and I thought that those of you who are coming to the concerts this weekend might be interested in doing some advance listening in preparation for the concert experience. So pardon the duplication of posts. This year I've\u2026","rel":"","context":"In "the orchestra world"","block_context":{"text":"the orchestra world","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/the-orchestra-world\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.nobleviola.com\/wordpress\/wp-content\/uploads\/2007\/10\/spacer1.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7196,"url":"https:\/\/www.nobleviola.com\/wordpress\/2011\/12\/31\/another-best-of-2011-for-the-oregon-symphony\/","url_meta":{"origin":132,"position":3},"title":"another best of 2011 for the oregon symphony","author":"Charles Noble","date":"December 31, 2011","format":false,"excerpt":"James Manishen of the Winnipeg Free Post has put up his top ten recordings of classical music for 2011, and the Oregon Symphony's Music for a Time of War made #3. See the other musical and arts genre lists here. 1. Glenn Gould,\u00a0On Television: The Complete CBC Broadcasts 1954-1977 This\u2026","rel":"","context":"In "recordings"","block_context":{"text":"recordings","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/recordings-music\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3294,"url":"https:\/\/www.nobleviola.com\/wordpress\/2009\/10\/26\/a-new-way-to-look-at-the-oregon-symphony\/","url_meta":{"origin":132,"position":4},"title":"a new way to look at the oregon symphony","author":"Charles Noble","date":"October 26, 2009","format":false,"excerpt":"After our last classical series concert, the orchestra stayed for an extra 30 minutes to get an important job done: it was orchestra photo night.\u00a0 Every few years, a new portrait of the orchestra and its music director is taken.\u00a0 In virtually every other year, the photo is a standard,\u2026","rel":"","context":"In "the orchestra world"","block_context":{"text":"the orchestra world","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/the-orchestra-world\/"},"img":{"alt_text":"RCO001_VanBoxteljpg","src":"https:\/\/i0.wp.com\/www.nobleviola.com\/wordpress\/wp-content\/uploads\/2009\/10\/RCO001_VanBoxteljpg-400x322.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":493,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/10\/16\/dvoraks-new-world\/","url_meta":{"origin":132,"position":5},"title":"dvorak’s new world","author":"Charles Noble","date":"October 16, 2007","format":false,"excerpt":"This Sunday (October 21 @ 2 p.m.) will be the first concert in the Inside the Score series, which examines one great classical work in-depth followed by a complete performance.\u00c2\u00a0 This first concert will deal with Antonin Dvor\u00c3\u00a1k's Symphony No. 9 \"From the New World\".\u00c2\u00a0 Here are some resources to\u2026","rel":"","context":"In "the orchestra world"","block_context":{"text":"the orchestra world","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/the-orchestra-world\/"},"img":{"alt_text":"antonin dvorak - woodcut","src":"https:\/\/i0.wp.com\/www.nobleviola.com\/wordpress\/wp-content\/uploads\/2007\/10\/180px-Dvorak.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/users\/303"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nobleviola.com\/wordpress\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}