I was talking with a friend and riding partner today who is now one of the top residential real estate photographers in the country. He has broken many records for earning in his regions of coverage (Portland, Oregon and the East Bay Area) by looking at the old paradigms in his field and seeing new ways of looking at them. Consequently, he does very well, because, in the words of Apple, he “Thinks Different”.\u00a0He said that he was asked to give a talk after he posted the single largest jump in earnings for the Portland region after he took it over. The gist of his message to the realtors who hire him:<\/p>\n
“You aren’t hiring me to sell this house. You’re hiring me so you get more future listings.”<\/span><\/p><\/blockquote>\n
This has ramifications in the orchestral world, especially as regards fund raising and increasing both donor and earned income. Think about it. We often put on concerts that will ‘sell’ so that we can improve our bottom line. And sometimes these concerts do, in fact, sell. But how many of these concerts (many of which are specials that attract very little in the way of crossover audiences) actually end up bringing more repeat customers into the concert hall? It seems like the paradigm needs to be upended a bit, in the orchestral arena:<\/p>\n
“You aren’t programming just to sell tickets\/fundraising just to survive. You’re programming\/building intimate relationships to engage people in a life-long journey with your organization.”<\/p><\/blockquote>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
I was talking with a friend and riding partner today who is now one of the top residential real estate photographers in the country. He has broken many records for earning in his regions of coverage (Portland, Oregon and the East Bay Area) by looking at the old paradigms in his field and seeing new […]<\/p>\n","protected":false},"author":303,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1783,1045,2],"tags":[],"class_list":["post-13019","post","type-post","status-publish","format-standard","hentry","category-administration-the-orchestra-world-music","category-programming-music","category-the-orchestra-world"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pa8kC-3nZ","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":131,"url":"https:\/\/www.nobleviola.com\/wordpress\/2006\/12\/04\/orchestral-citizenship\/","url_meta":{"origin":13019,"position":0},"title":"orchestral citizenship","author":"Charles Noble","date":"December 4, 2006","format":false,"excerpt":"I'd gotten a couple really good responses to the semi-rant that I posted a couple days ago, and one of them came back to having orchestra members coming out to the foyer after concerts (it's a practice that we instituted a few years back, but the number of players going\u2026","rel":"","context":"In "the orchestra world"","block_context":{"text":"the orchestra world","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/the-orchestra-world\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2887,"url":"https:\/\/www.nobleviola.com\/wordpress\/2009\/07\/21\/all-quiet-on-the-orchestral-front\/","url_meta":{"origin":13019,"position":1},"title":"all quiet on the orchestral front","author":"Charles Noble","date":"July 21, 2009","format":false,"excerpt":"It's the middle of the summer.\u00a0 The dog days, one might say, at least here in Portland, where the mercury is expected to top 90\u00b0F again today.\u00a0 There is little going on, classical musically speaking in Portland right now, except for the final concerts of Chamber Music Northwest's summer festival\u2026","rel":"","context":"In "music"","block_context":{"text":"music","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/"},"img":{"alt_text":"son_lynx_a","src":"https:\/\/i0.wp.com\/www.nobleviola.com\/wordpress\/wp-content\/uploads\/2009\/07\/son_lynx_a-400x612.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4849,"url":"https:\/\/www.nobleviola.com\/wordpress\/2010\/06\/21\/portland-summer-ensembles\/","url_meta":{"origin":13019,"position":2},"title":"portland summer ensembles","author":"Charles Noble","date":"June 21, 2010","format":false,"excerpt":"Portland Summer Ensembles, now in partnership with Metroarts, Inc has relocated to Marylhurst College, where they'll be in residence from June 28 to July 16, 2010.\u00a0 There are now two distinct programs: first, the Portland Summer Chamber Ensembles, which runs from June 28 to July 2.\u00a0 Founded by Program Director\u2026","rel":"","context":"In "chamber music"","block_context":{"text":"chamber music","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/chamber-music\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.nobleviola.com\/wordpress\/wp-content\/uploads\/2010\/06\/2010-PSE-Program-Sleeve-small-317x400.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7964,"url":"https:\/\/www.nobleviola.com\/wordpress\/2012\/10\/19\/defiant-requiem-screens-at-portland-art-museum\/","url_meta":{"origin":13019,"position":3},"title":"defiant requiem screens at portland art museum","author":"Charles Noble","date":"October 19, 2012","format":false,"excerpt":"DEFIANT REQUIEM Trailer from PARTISAN PICTURES on Vimeo. The film Defiant Requiem will be presented this Sunday (October 21) as part of the NW Film Center's 2012 Reel Music festival at 4:30 p.m. in the Whitsell Auditorium of the Portland Art Museum. It looks like it is a gorgeously produced\u2026","rel":"","context":"In "the orchestra world"","block_context":{"text":"the orchestra world","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/the-orchestra-world\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":174,"url":"https:\/\/www.nobleviola.com\/wordpress\/2007\/01\/18\/musicians-on-the-bus\/","url_meta":{"origin":13019,"position":4},"title":"musicians ON the bus","author":"Charles Noble","date":"January 18, 2007","format":false,"excerpt":"Photo credit: Cameron R. Neilson - theseenphoto.com. This is a bus in Jackson, Wyoming. The musicians on the bus should be familiar to Portland area concertgoers: they are the string players from FearNoMusic and the Oregon Symphony. From left to right they are: Erin Furbee, In\u00c3\u00a9s Voglar, Adam Esbenson, and\u2026","rel":"","context":"In "the orchestra world"","block_context":{"text":"the orchestra world","link":"https:\/\/www.nobleviola.com\/wordpress\/category\/music\/the-orchestra-world\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14140,"url":"https:\/\/www.nobleviola.com\/wordpress\/2016\/06\/20\/the-learning-continues\/","url_meta":{"origin":13019,"position":5},"title":"the learning continues","author":"Charles Noble","date":"June 20, 2016","format":false,"excerpt":"After this past week's rehearsing and performing at the Portland Piano International Festival, I learned, or re-learned several things. First, I learned what the Dutch expression \"mierenneuken\" means (nit-picking is the least offensive way I can explain it) from former Concertgebouw Orchestra concertmaster Alex Kerr. 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